Showing posts with label media. Show all posts
Showing posts with label media. Show all posts

Monday, September 22, 2008

Post No. 44: At What Price Dumbing Down?

© The Institute for Applied Common Sense

One of the somewhat overlooked ironies of this campaign year is that a black man, who was born outside of this country and the product of a broken home, and who managed to beat the odds and become a reasonably well educated public servant after attending two Ivy League institutions, is currently being framed as an “elitist” in our society.

That this should occur should cause us all to pause.

Last spring I managed to get myself involved is scoring reading and writing competencies for some of the prospective graduates of one of our state institutions.


The state wide results just came in reflecting an, on average, 2% decrease in reading comprehension, and a 17% increase in writing communication.

Not surprisingly, the schools that scored worst are challenging the test.

Even less surprisingly, I will be spending the last half of October explaining my scoring.

My guess is that this anomaly can be explained by the Internet.

Computers have got kids writing, seriously, earlier than ever before in history... but to paraphrase Mr. Gossage (http://adage.com/century/people023.html), they write about what interests them.

If we continue to dumb down and politically correct our text books, year after year, to revise the content to match whatever we consider to be the prevailing political winds... we shouldn't be surprised if our children choose to read that which seems to be of more immediate, personal, value.

And the more we chose to force our teachers to keep to the politically correct curriculum of the day, the less opportunity these mostly right headed people will have to inspire and challenge their students...absent which we are well and truly screwed.

Advertising is not a bad example of what has gone wrong with our culture.

There is nothing more expensive in the marketing business than a failed campaign. But agency holding companies have gotten into bed with client purchasing departments, often offering to provide their services for free, and earned back their 20 - 30% margins by eliminating the people who actually do the work... not to mention any semblance of a training program

The result is often a single ad that offends nobody world wide... mostly because it is so innocuous nobody world wide notices it...supported by intergalactic media buys.... The Olympics come to mind...that cost nothing to negotiate... can be promoted as being available at some fictional discount only because of the agency's "massive media clout," and get bought on the discount rather than their effectiveness.

All of which we do under the umbrella of branding...and we ought to be ashamed of ourselves.

This is not the way people buy stuff.

Jim Jordan [http://en.wikipedia.org/wiki/James_Jordan_(publicist)], a giant in the marketing field, once said. "It's not creative unless it sells."

Bill Bernbach (http://en.wikipedia.org/wiki/William_Bernbach), also a giant, said, "It won't sell unless it's creative."

They were both right.

The problem is the people who now run their agencies got their jobs by buying things cheap... and that's what they talk to the client about when they sit down for their quarterly "state of the account dinners."

Unfortunately, expressing any of the above in front of current agency and client management can produce chronic underemployment.

More unfortunately, if somebody doesn't stand up pretty quick, we are on our way to becoming a supplier of natural resources to countries that have mastered the art of adding value.

In the immortal words of Jimmy Williams, "When you stop taking pride in what you make, you have hitched your star to a wagon."

Which I believe is Mr. Friedman's (http://en.wikipedia.org/wiki/Thomas_Friedman) point as well, in his discussion of innovation, global competition, and the future position of the United States. (http://theviewfromoutsidemytinywindow.blogspot.com/2008/09/post-no-41b-television-worth-viewing.html.)

At the end of the day, it really is all about creativity and innovation…. It’s what ultimately sells.

Always has, always will.

© The Institute for Applied Common Sense

Sunday, August 10, 2008

Post No. 35: Why Smacking Someone Around Periodically Might Be a Good Thing

by Guest Author, The Laughingman

© 2008, The Institute for Applied Common Sense

Crew is a particularly interesting and Ivy League sport.


Next to the Army Forest Rangers, or the Navy Seals, there is no other activity on the planet that requires a higher level of conditioning, precision, training, or team interdependence.

The "boat" weighs just a little more than a single rower. The oars, on the other hand, weigh considerably more than the boat. For leverage, these forward motivation devices are mounted on outriggers a couple of feet from the rails of this odd racing device.

Eight human power plants, selected for their strength, endurance, and technique, power the craft... all sitting backward to the direction in which they are heading... with virtually no idea of where they are going... just a passing view of where they have just been.

Steering and speed are left in the hands of the lightest person available... and, as far as I was able to tell, weight was the only qualification.


The "function" of this light weight freeloader, or coxswain, seated at the stern (the rear end of the boat) was to call cadence for the rowers...and steer us to victory.

In practice, the "Stroke," the oarsman facing the "Coxin" and next closest to the stern, was responsible for setting the stroke rate and cadence (or rhythm)... the other rowers' job was to match his speed and power... exactly... or the boat would just wander all over the river.

(If you got out of sync with the stroke, you would eventually miss a catch, where the oar blade is placed in the water, or release, where the oar blade is removed from the water, and be tossed several yards from the boat into the water. This was not a good thing...your life depended on how quickly the coach's boat got to you... no exhausted, anti-cold weather equipped rower was going to stay above the surface more than 90 seconds.... parent-oriented pamphlets notwithstanding.)


In college competition... at least at Columbia... the training season lasts 11 months.

When it became too dangerous to send the boats out on the river... never did find out what that tipping point was... we pulled against dead water in the tanks located below Low Library. There is no human activity less enjoyable than pulling against dead water in a boat fixed to the bottom of the tank in the basement of the senior administration building; whose residents complained daily about the smell of vomit floating up through the ventilation... “Can't we cut the ventilation off down there?” one senior administrative assistant asked... weekly.

But the most...memorable...experience you could have as a member of a varsity crew team was when the "Coxin" got fancy...steered too close to one of the George Washington Bridge supports, and clipped the concrete with the port or starboard oars... tossing all four port or starboard oarsmen into the Hudson. Your feet are tied to the boat... your oar is mounted to develop the maximum mechanical leverage possible... your hands are so thoroughly cramped about your rowing device, you couldn't let go even if you knew what was about to happen.

Nobody, including the Army, and the Army's spinal training hospital, has ever frightened me as much as that five yard arc into the Hudson River.

Bill Glover, a fraternity brother and ROTC member, took this... mistake... by our Coxin, Fast Ed Rosen, personally. Bill got the stroke job because he was clearly the strongest rower... and seemed to have no sense of pain.

For the rest of the season, Bill would release his right hand between the release and the next catch, and use it to smack Ed's head mounted megaphone in a 360 degree circle around his head.

Ed quit at the end of the season... according to rumors, because he was afraid he would have no more ears left after another season coxing for Bill.

I quit half way through the nest season to go catch passes for Marty... seemed a safer sport... and Marty was more fun.

Bill went to Vietnam to command a river boat... and continued to knock the voice megaphones around his senior officers until they suggested he might be of more value to the country as a civilian.

As the Senior Fellow at the Institute for Applied Common Sense, my responsibilities include ensuring that we acknowledge history, honing perspective (aka wisdom) that comes with advancing years, and telling stories of my youth.

My point, and I do have one, is that from Wall Street to Washington, we might be better off if our best people... the ones who care about the people they are responsible for.... occasionally spun a megaphone around the ears of the people who are charged with telling us what is happening...and routinely get it wrong, or worse yet, make it up.


Half our rowers are already in the water...I don't think we can afford to clip another bridge....

© 2008, The Institute for Applied Common Sense

Saturday, August 2, 2008

Post No. 30: The Dangers Associated with Being “Peculiar”

© 2008, The Institute for Applied Common Sense

Several years ago, I attended a conference sponsored by a professional association at a high end resort in Florida. An incredible buffet dinner was scheduled for one evening, to which everyone was looking forward.

I arrived just as the food was being taken away.

Upon my arrival, everyone inquired as to why I was so late. When I informed them that I felt compelled to watch two episodes of the Andy Griffith Show, they all howled with laughter.

Their laughter grew even louder when I mentioned that, in my opinion, one could learn more about life from that show than perhaps any other show on television. (Interestingly, my Father tells me that it was also the favorite show of my Mother, who passed away at a relatively early age.)

I saw an episode of the show yesterday, which reminded me of the manner in which this simple show, about life in small town America, has provoked many a thought throughout my lifetime.

It was the story of Ed Sawyer, a clean-cut, well-groomed stranger who arrives in Mayberry. Throughout the episode, Ed is always dressed in a conservative business suit, articulate, respectful, polite, and there is nothing visually alarming about him. In fact, he could be the poster boy for virtually any All-American organization or movement.

The first scene in the episode unfolds as Ed enters Floyd’s barbershop, where Barney Fife is in the chair getting a shave. Several other citizens, including Andy, are also present.

Ed engages them all in a pleasant, upbeat conversation, calls them each by name, and exhibits a degree of familiarity which causes the shop’s occupants to become uncomfortable. As he leaves the shop, all heads turn to follow him down the street, and they all exit to watch his next move. Almost immediately, there is a suggestion by Barney that Andy commence an investigation of this suspicious and “peculiar” stranger.

As Ed proceeds down the sidewalk, he encounters a double baby stroller parked in front of a store, where the mother is looking through the shop window. Ed greets the two twins, their mother, and then poses questions which suggest that he can distinguish between the two boys at this early stage in their development. The suspicions grow.

Ed next proceeds to the local rooming house, and when offered one room, he declines because of an incident which had occurred in the room, arguably about which few would have known. Although he has never stayed at the rooming house, he then proceeds to request a specific room, by number, which although green in color, has a cheerier décor.

At this point, Barney is beside himself, and inquires whether Ed speaks German. Fortunately, Andy, the voice of reason, intervenes and initiates a conversation more normally associated with welcoming a visitor to one’s town. At the same time, Andy poses a number of questions in an effort to get to know this fellow better, since he is also experiencing some degree of discomfort, although unarticulated.

Later that afternoon, Ed approaches Andy and seeks his advice and assistance. It appears that the local gas station is up for sale, and Ed is considering buying it. Andy suggests that perhaps Ed might be moving a tad too quickly, and that he should take the time to get to know the townspeople a little better.

He further suggests that the town’s citizens might regard Ed’s sudden emergence on the scene as “peculiar,” without some “warming up.” (By the way, I learned the word “peculiar” from this show, which was used with some frequency on episodes airing in the 1960’s.)

Ed then segues into how much in love he is with Lucy Matthews, who he has never seen. However, he is familiar with all of her physical attributes, and he inquires of Andy as to why she does not answer his calls and knocks on her door. Lucy soon walks in to lodge a complaint, to which Ed responds that she is just as pretty as he suspected. It is at this point that Andy feels, as the town’s sheriff, he must get to the bottom of this behavior, since it threatens to disturb the town’s peace.

Ed admits that his behavior might strike some as odd, but provides a very plausible, if not immediately obvious, explanation. Ed explains that Joe Larson, a long-time resident of Mayberry, was an Army buddy. While serving together, Joe received the local Mayberry newspaper, and Ed found himself reading the paper on a daily basis.

As time moved on, he began to feel that he “knew” the citizens about whom the articles were written. He further explains that over time, he began to envy Joe, because Joe was from Mayberry, a place that Ed admired, and Ed was from, well, “Nowhere.”

Ed further explains that over time, he began to wish that Mayberry was his hometown, and he eventually convinced himself that it was. When he saw the ad in the paper that the service station was up for sale, he regarded it as an opportunity to fulfill a dream.

After Ed leaves the courthouse / jail, Barney rushes in and proclaims that Ed has finally “overplayed his hand.” When Andy inquires as to what Barney is referring, Barney states that Ed has been hanging around Lucy Matthews’ house and actually crossed the line by ringing her bell.

Andy suggests that insufficient grounds exist to justify an arrest, to which Barney replies that he pulled in three 12 year olds the preceding Halloween for ringing doorbells unnecessarily.

He further exclaims that Ed doesn’t even have the excuse of being out for trick or treat. Deputy Fife then inquires as to whether Ed speaks Spanish.

Of course, Ed’s efforts to integrate himself into the community go terribly wrong. That’s even after Andy makes everyone feel pretty small and provincial after facetiously suggesting that they all were justified in their prejudicial attitudes toward this stranger, just because he was an unknown, peculiar, and somewhat different.

Ed realizes that this really isn’t the place for him, and leaves. And the town lost a potentially energizing and illuminating individual.

This 40 plus year old episode of the Andy Griffith Show made me think of several things this weekend. First, the power of the visual media came to mind, along with its potential to expand the minds of its viewers, particularly young viewers, as well as its power to narrow.

Second, it reminded me of the 30 year period when I lived in Southern California, and I interacted with all sorts of people of different races from different parts of the world. Virtually everyone was a stranger. Upon returning to North Carolina, despite the fact that North Carolina is the number one state in terms of percentage increase of Hispanics, I noticed the lack of interaction between whites and blacks on the one hand, and Hispanics on the other. Asians operate many mom and pop businesses in the black parts of town, but the social interaction ends there.

At several public meetings in my hometown, I have mentioned that despite what one may think of our immigration policies, many immigrants are here, and we need to engage them and integrate them into our society, with the goal of deriving the best that we can from their involvement. Each time I have broached the subject, many citizens in the room have lowered their heads and looked at the floor without responding.

In recent months, I have tried something different. Every time I have encountered Hispanics, I have taken the initiative to walk up to them and start a conversation. Each time, without fail, they have been pleasant folks and almost ecstatic that someone outside of their group took the risk to engage them. It has always been a rewarding experience, although guarded it may have started.

Third, this episode also struck a chord when I learned of Senator’s Obama’s reference earlier this week to the efforts of his opponents to label him as different, and thus necessarily something that we should fear.

Our fear of the unknown, caution, and prejudice, even that racially based, appear to be hard wired to ensure survival and ease of negotiation in a complex world. But we also have a bigger brain which should enable us to think and reason beyond our biggest primal fears.

Some criticism has been leveled against the Andy Griffith Show over the years because of its conspicuous absence of blacks in a show based in a southern city. However, Andy Griffith himself sure made up for that during the airing of his Matlock series.

Be that as it may, my hat is off to the Andy Griffith Show, and particularly its writers, particularly considering the era in which the show was first viewed. Perhaps more of you will have the opportunity to view the Ed Sawyer episode before the upcoming presidential election.

© 2008, The Institute for Applied Common Sense

Thursday, July 10, 2008

Post No. 26: Did I Miss Something Here – So to Speak?

© 2008, The Institute for Applied Common Sense

I’m neither particularly bright nor sophisticated. I often miss things that others consider obvious. Presumptive Democrat Party nominee Barack Obama suggested yesterday that American parents encourage their children to study Spanish as a second language. For our purposes at this point, let’s assume that you read nothing further in the paper or online, or that you listened no further to any news broadcasts, as to the circumstances surrounding his statement, or the context in which it was uttered. What would you have reasonably thought was the underlying motivation for his statement?

During the 1960’s, the study of a second language was a requirement in many secondary schools. By the time that I completed my first two years of college, I had six years of French under my belt. French made the transition to Spanish far easier when I lived in California. During the 1990s, various businesspeople, out of a desire to acquire business from Japanese firms, took Japanese immersion courses. Before traveling to Brazil and Italy, I studied conversational Portuguese and Italian in preparation for the trips. Probably of most relevance to this discussion is the fact that while teaching adult students seeking their GEDs at a local community college, I frequently recommended that they encourage their children to study Mandarin Chinese in light of the rising importance of China in the world.

Consequently, when I first heard of Senator Obama’s suggestion that parents encourage their children to study Spanish, I assumed that it was a positive suggestion, and perhaps benign at worst. Silly me. I naively thought that learning to communicate, with a significant segment of our Nation’s citizens and a major segment of the people living in this hemisphere, was a good thing. Silly me, again. By the end of yesterday, the media outlets were full of talking heads framing the Senator’s comments as those of an individual who supported illegal immigration, and necessarily opposed the effort to make English the official language of the United States.

Somebody please explain to me how any responsible, self-respecting commentator, or elected representative, could make such an argument. Is denigrating this man that important? Are the stakes that high? What message is conveyed to the youth of our Nation? We most certainly have an immigration problem. We most certainly need to figure out a way to ensure the assimilation and integration of other cultures into our “melting pot.” However, quite frankly, this appears to be the wrong vehicle to highlight our legitimate concerns about these issues. Do they regard us, the listening and voting public, as fools willing to accept any framed argument asserted against any candidate? Let’s hope that those of us listening to this crap maintain the ability to apply a little common sense.

© 2008, The Institute for Applied Common Sense

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